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We know adventure sports. We understand the web. We improve your business.

Tactic Group is a multi–disciplined collective, utilising a diverse pool of international freelancers, offering a variety of Web, branding and marketing strategy services to clients within the adventure tourism industry.

Recent work

A screenshot showing the NZSIA Web site homepage

Web strategy and design for a renowned snowsports education body

What originally started as a research project for just one of the divisions within this association, grew to a full web strategy and design project for the whole organisation. Our client; The New Zealand Snowsport Instructors Alliance.

A screenshot showing the Whiteroom Pictures blog homepage

Blog planning, design and launch for independent snowsports photographer

We helped Camilla of Whiteroom Pictures add a new dimension to her marketing with a plan for creating and coordinating exposure on social media networks and a personal blog.

A screenshot showing the SBINZ Web site homepage

A research project for a member-based instructing association

In late 2008 we helped Snowboard Instruction New Zealand (SBINZ), plan a re-design and re-launch of its web presence. We developed a strategy for improving the online experience for current and potential members.