Findability
“How potential viewers find your web site”
We help our clients reach their intended audience and improve traffic to their web site. We achieve this by editing content to include the language and terms used by western tourists when searching for information on ski and snowboard resorts.
Our knowledge of the major search engines and online marketing ensure web sites and web content are ‘search engine friendly’ and attract potential customers.
What does this involve?
As the primary area of concern to most web sites, this includes:
- Content Writing – generating relevant content to help a site be indexed and favorably ranked by search engines;
- Search Engine Optimization (SEO) – arranging a web site’s contents for best performance in search engine listings;
- Search Engine Marketing (SEM) – consultancy on the use of paid listings, paid inclusions and ‘Pay Per Click’ (PPC) advertising;
- Web Strategies – the use of web tools to help a web site gain recognition and higher search engine rankings.