How we work
We firmly believe in employing the following values throughout our work:
- Act as a creative partner to the client organization,
- Thoroughly explore and clearly define the goals of the client’s project,
- Deliver world-class creative solutions to any given problem.
As a truly international company, we specialise in targeting foreign markets that our clients have limited experience with - we call this cross-culture marketing. To do this effectively the members of the Tactic Group team are often on the move, exploring the markets that we cater to and provide knowledge on. So we're not just a group of people crammed into a small office in the middle of a city. We are a fully mobile company who's team members are often in the resorts themselves, experiencing these different cultures first-hand.
This also means that we can work 'on-location' with our clients. To assist the mobility of Tactic Group we utilise a number of different web tools (e.g. Skype). These tools include the fantastic Base Camp project management system from 37 Signals. This tool allows us to conduct multiple projects simultaneously and work remotely to tight deadlines. It also enables our clients to follow the progress of a particular project and communicate easily with members of the development team.
We at Tactic Group perform most of our services completely 'in-house'. However, we occasionally utilise the skills of external contractors, particularly for some of our content translation/creation work where we prefer to use native speakers.
With the help of our partner companies, whom are described below, we also provide a range of additional, unique services. These range from web site advertising and hosting to risk assesment and safety services training.
Who we work with
We work in partnership with a number of companies to offer a more extensive range of international products to our clients.
Peak Risk Management Ltd.
Peak Risk facilitates businesses and individuals to manage their operations and activities safely. Since 1996, Peak Risk have been specialising in alpine safety solutions; from the preparation and implementation of operational management plans and safety systems, to the training of outdoor safety professionals in risk management, emergency care and avalanche control.
Peak Risk is Tactic Group’s source and supplier for all safety-related services and information. We work together to provide Japanese ski resorts with accessible and efficient safety solutions, helping them cater better for the English speaking market.
Visit Peak Risk
WSG Media Ltd.
WSG Media produce various publications within the winter tourism industry. Their internationally sold World Snowboard Guide (WSG) book was first published in 1996, with the online version of this extensive resort guide appearing in 2000.
Tactic Group work in conjunction with WSG to provide online marketing solutions for businesses within the European ski industry. This unique partnership enables clients to create web sites and web applications whilst marketing their products throughout a large, currently existing customer base.
Visit World Snowboard Guide
BB Online
BB Online UK Ltd was founded in 1997 and in 2000 became the first operational UK based ICANN accredited registrar. BB Online offers .co.uk, .com, .net, .org, .biz, .info, and most european and international domain names. They provide fully comprehensive domain name maintenance and administration services via an easy to use online control panel.
With the help of BB Online, we at Tactic Group can not only design and develop web sites for our clients, but offer a full web domain registration service.
Visit BB Online
(Links marked with 
lead out of Tactic Group to other web sites)