What we do
We employ user-centred design techniques and modern Web strategies to create Web marketing tools that cater perfectly to our clients needs. We also offer cross-culture public relations and marketing services, both on and off-line, helping our clients reach out to new target markets.
We firmly believe in employing the following values throughout our work:
- Act as a creative partner to the client organisation,
- Thoroughly explore and clearly define the goals of the client’s project,
- Deliver world-class creative solutions to any given problem.
Our marketing services help businesses maximise their exposure, communicate their message and increase their brand awareness across the global adventure tourism industry.
Portfolio
Social Media strategy and monitoring for one of New Zealand's premier ski resorts
In June 2008 we worked closley with Cardrona Marketing to establish and implement a Social Media monitoring and recording system, and create Cardrona's first Twitter and Facebook marketing strategy.
Web research, design and e-learning project for a new coaches’ education initiative
Snow Sports New Zealand approached us to explore the needs and goals around web communications for their new coaching initiative, looking at how best to facilitate the learning and development of snow sports coaches in New Zealand utilising the web.
A research project for a member-based instructing association
What originally started as a research project for just one of the divisions within this association, grew to a full web strategy and design project for the whole organisation. Our client; The New Zealand Snowsport Instructors Alliance.
Blog planning, design and launch for independent snowsports photographer
We helped Camilla of Whiteroom Pictures add a new dimension to her marketing with a plan for creating and coordinating exposure on social media networks and a personal blog.
A research project for a member-based instructing association
In late 2008 we helped Snowboard Instruction New Zealand (SBINZ), plan a re-design and re-launch of its web presence. We developed a strategy for improving the online experience for current and potential members.
A blog product for adventure tourism communities
In June 2008 we launched a blog-based, community Web site catering specifically for the Ruapehu snow scene in New Zealand. Mt Ruapehu, the focus of this community news site, is home to the two largest ski fields in NZ.