Skip to main content

What we do

We employ user-centred design techniques and modern web strategies to build fully comprehensive Internet marketing campaigns.

Our web marketing services help businesses maximise their exposure, communicate their message and increase their brand awareness across the global winter tourism industry.

Ultimately, we improve the marketing of your business by designing web sites that are easy to find, intuitive to the needs of the user, and make an emotional connection with the target audience. By combining these techniques with a vast knowledge of international snow sports, we form a unique blend of expertise for businesses in the winter tourism industry.

We at Tactic Group perform every necessary element of web development from user research, content writing and interface design, through to search engine optimization and site performance analysis.

Our services

Our complete range of services is extremely comprehensive. We offer three different formats in which our services can be employed:

  1. Web consultancy – we analyse the performance of your current web site and web strategies against the goals of your business.
  2. Web development – we design and develop web sites or web applications to satisfy the needs of your customers.
  3. Web maintenance – we provide content updates, specific to language, plus site maintenance and analysis, ensuring your web site is current and relevant.

The complete list of Tactic Group services is categorised as follows:

Content / Copywriting

Content creation

We create and edit written content that is specific to your web site's audience.

Content translation

We translate to and from a variety of languages helping our clients target new overseas markets effectively.

Content strategy

We develop strategies for creating, managing and publishing content, helping our clients to keep their information fresh and informative.

Design

User and market research

We compile and examine highly useful market research, which helps our clients meet the needs of their specific user base.

User–experience design (UxD)

Utilising our user/market research we design web sites that create a high level of customer satisfaction, which in-turn helps our clients build a stronger rapport with their customers.

Information architecture

We develop our client's web sites with a simple and effective navigation, ensuring that they are designed properly for both users and search engines alike.

Interface and graphic design

We apply sophisticated visual communication and design techniques, making our client's web sites both intuitive and satisfying for it's users.

Photography and multimedia

Our client's customers enjoy the enhanced aesthetics and usabilty that we create though various photographic imagery and multimedia applications.

Online Marketing

Search engine optimization (SEO)

We perform SEO on current web sites helping them to become more findable and perform better in search engines.

Search engine marketing (SEM)

We perform SEM services on our client's web sites to provide further online promotion helping those companies advertise better in their competitive market places.

Performance Analysis

We analyse the performance of your web site, comparing it against the goals of your business, and then provide you with the information you need to make good web marketing decisions.

All of these services can be performed individually if your project only requires a certain aspect of what we provide. However, for maximum effect it is usually best to employ our services in conjunction with each other. We are always happy to create a full project proposal tailored to suit the exact needs of your business. Download and complete our Client Worksheet and we would be happy to tailor a Tactic Group project proposal for your company.

In addition to all the above services we also provide a number of other unique services, with the help of our partner companies.